RED DOT DESIGN AWARD WINNING CAMPAIGN

Caste Study (EN)

Flex It Till You Win It – How Newline Flex Took Home the Red Dot Award

Client: Newline Interactive – Product: Flex

Project: Campagne for the Red Dot Design Award

Intention: Tell real, relatable stories that resonated with modern professionals, focusing on Flex’s sleek design and game-changing functionality. The goal? Make sure Flex wasn’t just noticed but celebrated as the go-to solution for the hybrid work era, culminating in the ultimate stamp of approval: the Red Dot Award.

In short:

  • The Red Dot Breakdown: It’s a design award for products that are as smart as they are stunning.
  • Flex’s Mission: Remote work? Huddle spaces? Check and check. Flex does it all
  • Marketing that stood out: Storytelling, video magic, and influencer shoutouts made Flex impossible to ignore.
  • Award-Winning Impact: The Red Dot put Flex on the map as a design icon.

What’s the Red Dot Award, and why is everyone buzzing about It?

The Red Dot Award is like the Oscars for product design, only instead of gowns and tuxedos, the stars of the show are smart, sleek, and downright game-changing innovations. To win, a product needs to impress a jury of global design experts by looking amazing, solving real problems, and doing it all with UX in mind. Think of it as the ultimate “I’ve made it” moment for products.

What does it take to win a Red Dot?

First, your product can’t just be pretty, it needs brains too. The jury wants to see functionality, usability, and innovation come together. But that’s not all. You’ve got to tell your story, show off your creative process, and prove your product is a true hero in its category. Easy, right? (Spoiler: It’s not.)

The Flex factor: Built for work, play, and everything in between

Let’s talk about Newline Flex. Newline created this beauty for two big reasons:

  • Remote work that feels profeccional: With home offices becoming a permanent fixture, we knew workers needed a device that could keep up. Enter Flex, your all-in-one sidekick for video calls, collaboration, and more.
  • Huddle Spaces: In offices, those small-team meeting spots needed a big-tech solution. Flex brought its touchscreen smarts, crystal-clear camera, and built-in audio to make every huddle feel productive (yes, really).

But it wasn’t just what we made; it was how we got people to notice.

Marketing Flex: How we made sure everyone knew

Winning the Red Dot Award wasn’t just about the product, it was about how we told its story. Here’s how we got Newline Flex’s campaign to stand out.

  • Countdown to Launch
    We hosted a live-streamed event exclusively for resellers, where our Product Manager and tech gurus took the stage to showcase Flex in action. A live Q&A and real-time support lines kept the excitement interactive and all questions answered on the spot.

  • Real-life drama
    We didn’t drown people in tech specs. Instead, we shared stories of how Flex saved the day, whether it was an entrepreneur pitching their next big idea or a team brainstorming in a huddle room. Problem, meet solution.

  • Lights, camera, Flex!
    Our video campaigns brought Flex to life, showing how it worked at home and in the office. We didn’t just explain its features, we let people see, hear, and imagine using it themselves.

  • Bringing in the big names
    Tech influencers and workplace pros joined the conversation, sharing reviews that sounded like they’d just met their new best friend. Their insights and endorsements helped spread the buzz like wildfire.

  • Design bragging rights
    We leaned hard into Flex’s gorgeous design, because when you look this good and deliver the goods, you deserve a mic drop moment.

  • Thought leadership that’s actually Fun
    From blogs to webinars, we got people talking about the future of work. Flex wasn’t just a product, it was part of a movement. And yes, we made it sound cool.

 

From Flex to fame: Why the Red Dot matters

Winning the Red Dot Award gave Newline Flex a spotlight it deserved. It wasn’t just a win for us, it was proof that good design makes life better. Plus, slapping that Red Dot logo on marketing materials? Instant credibility boost. 

So, there you have it. The story of how Newline Flex went from “great idea” to award-winning star. 

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